For the first time, IFA 2017 will provide a unique and even larger stage for innovation. Together, startups, research laboratories, universities, and companies form IFA NEXT, the evolution of the current IFA TecWatch innovation format.

With the newly designed platform and IFA NEXT brand, Hall 26 will be transformed into an unparalleled hub for innovation. The IFA Keynotes, the IFA⁺ Summit, partner conferences, and the IFA Hosted Conferences will also be held in Hall 26. The aim is to focus even more on innovation, providing visitors and the media with the latest trends and topics together in one place.