Building on the enormous success of our last year event with more than 80 participants this “4th Annual Strategic CRM in Telecoms” conference will be discussing latest CRM strategies in telecoms. During these three HIGHLY INTERACTIVE days you will be able to share insights and experiences, be part of interactive sessions and examine best CRM practices.

4th Annual Strategic CRM in Telecoms
8-9 October 2008, Barcelona  

Special Feature:

"Linking Positive Customer Experience with Customer Performance"
Pre-Conference Workshop (7th October)

Discover the basic drivers of customer experience illustrated by successful experiences and examine the way they impact customer performances. This intensive and interactive workshop format will enable participants to define an appropriate and realistic framework for Customer Experience Management contributing to customer performance practices. Bring back home thoughts and tools that increasingly impact customer loyalty and spending. A workshop is not just a presentation. One of the key success factors of a workshop is the ability of the audience to interact, define, foresee…and Customer Experience is all about this.

Key Topics:

• Explore how T-Mobile International has managed to ensure IT support in order to build effective CRM
• Transform CRM from a cost centre to a profit centre as Vodafone
• Dscover MTS approach in churn prediction modelling and efficiency measuring
• Learn how KPN shifted from a product focus to a customer focus
• Find out how Sunrise Communications has reduced churn with a convergent service offer
• Embrace the multichannel opportunity with BT
  And much more

KEY SPEAKERS:

12 Confirmed Speakers including top Management, Heads and Vice Presidents from:

• T-Mobile International
• BT
• KPN
• Vodafone
• MTS
• O2
• Telenor Pakistan
• Cosmofon
• PTC Era
• mobilkom austria
• Sunrise Communications
• life:) Astelit